James and I are recording a podcast for the Independent today. Ed Seckerson who does these for the paper and syndicates them elsewhere never seems to edit them; which is a good or bad thing depending on how ridiculous the things you say are. I did one with him last year and I still think I sound a touch unhinged on it.
Podcasts are good things now that people are used to the whole process of getting them, not to mention the streaming, press and play nature of most websites. If you have the money you can fill your website with films and podcasts and all manner of fancy content. Very nice too, if you can dredge up the resources. I have doubts that the costs are totally commensurate with the ticket sales it all generates but it doesn't do any harm I am sure.